Bleaches

A new generation of bleaches: 4 powders and 1 cream.

Each product meets a specific need, allowing you to create personalized lightening results based on hair type, starting level, and the desired look.

All while ensuring maximum protection throughout the service.

BETABOND TECHNOLOGY

A transversal hair protection technology across all BLONDERA Pro System products. It preserves the bonds of the hair fiber, protecting its integrity during technical services.

It contains betaine, a molecule with a high affinity to keratin, which acts deeply to strengthen the hair and reduce breakage. Our new technology helps safeguard the cosmetic quality of the hair, even during intensive treatments.

PASSIFLORA OIL

It helps control frizz and facilitates detangling, as well as having a protective action that preserves the color's luminosity.

VEGAN

Formulas are free from ingredients of animal origin or derivation.

PASSIFLORA OIL

It helps control frizz and facilitates detangling, as well as having a protective action that preserves the color's luminosity.

VEGAN

Formulas are free from ingredients of animal origin or derivation.

Maximum performance

*Compared to a basic bleach formula.

**Test performed on dry hair compared to hair treated with BB Bleach line formulas

Up to –42%
hair breakage*
Hair is up to 39%
easier to comb**

LEARN, SHARE AND GROW

Join the ALFAPARF MILANO PROFESSIONAL network

Your salon can join the ALFAPARF MILANO PROFESSIONAL network: a guarantee of quality and excellence. Find out how to enter the Officina del Colore program or fill out the form to contact one of our agents.