The new direct color system.
![Pigments Video [int-en]](https://cdn.prod.alfaparfmilanopro.com/APMP_Pigments_Video_Preview_c2cba8da22.png)
A complete, synergistic and modular color service capable of meeting the needs of every professional and every client: from delicate, natural shades to bold tones.
The patented technology with an innovative base that combines:
*Test performed on hair colored with a 1:20 mixture of Ultra-concentrated Pure Pigments Red + Color Lab.
**Test performed on hair colored with a 1:20 mixture of Ultra-concentrated Pure Pigments Red + Color Lab, compared to untreated hair.
***Test performed on hair colored with Pigments Direct Color Cream Radiant Red compared to Alfaparf Milano Professional rEvolution Deep Red.
Up to +79%
5x shine**
Improved tonal fidelity over time: -79%
alteration of tone during color fade***
Up to +89%
Up to +89% combability**
Created by our Global Creative Director Rudy Mostarda
