Love your evolution
An innovative patented technology and a comprehensive color protection system for a complete range of natural and sophisticated shades that guarantee a flawless color result.
Evolution of the color
Long-lasting permanent cosmetic color.
COLOR GUARD TECHNOLOGY PATENTED IN THE US AND ITALY
Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.
BLUE LIGHT PROTECTION
Protects the color from blue-light damage.
ANTI-POLLUTION
To counteract the unwanted effects of pollution.
UV PROTECTION SYSTEM
To counteract UV light-induced color loss.
Our commitment
The Evolution of the color packaging was designed to have the lowest possible environmental impact.
The new packaging has been made from 90% recycled paper.
QR code on box replaces paper instruction sheet in order to limit overall paper consumption.
Tubes are produced using 100% recycled aluminium*.
Maximum Performance
*tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
**compared with the same formula without the specific active ingredient.
***caused by repeated combing. Test carried out compared with untreated bleached hair.
****compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****compared with Evolution of the color formula without patented technology, tested considering salons with more than 6 employees, where each employee performs 45 color services per month.
+ 40%
up to
color retention after 15 days of continuous blue light exposure*+ 69%
up to
color protection from UV rays**+ 40%
up to
more resistant to breakage***+ 63%
up to
of combability on dry hair****Brighter
color
and amplified shine*****Better
color distribution
with a more uniform result*****Excellent
color retention
even after repeated use of hot toolsQuick
rinse
Up to 18.900 litres of water saved in one year*****
