products

Color Wear Cream

The natural evolution of tone-on-tone color.

model

Live it fully!

Every stage of life has its own shades. From your very first color service through to the balayage of your dreams or a brightening treatment for grey hair: Color Wear helps you live life to the fullest.

FIND YOUR COLOR

A gentle, patented formula

Arginine Technology patented in the US and Italy

A 100% natural amino acid that can replace the most common chemical alkalizing agents. It is very similar to hair, as it is already present in its protein structure.

Vegan Formula

No ingredients of animal origin or animal-derived ingredients.

Gentle formula

Ammonia, MEA, PPD, alcohol and silicone free.

Blend of oils

A blend of semi-fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties.

Arginine Technology patented in the US and Italy

A 100% natural amino acid that can replace the most common chemical alkalizing agents. It is very similar to hair, as it is already present in its protein structure.

Vegan Formula

No ingredients of animal origin or animal-derived ingredients.

Gentle formula

Ammonia, MEA, PPD, alcohol and silicone free.

Blend of oils

A blend of semi-fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties.
Color Wear Impegno

Our commitment

The Color Wear packaging was designed to have the lowest possible environmental impact.

 

The packaging is made from 90% recycled paper. 

 

QR code on box replaces paper instruction sheet in order to limit overall paper consumption.

 

Tubes are produced using 100% post-industrial recycled aluminum*.

 

*Tubes produced in Beauty&Business production plant (Italy).

Extremely gentle, maximum performance

*Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron

**Compared to the Color Wear formula without patented technology.

***Result of the instrumental test carried out on a hair sample treated with the new Color Wear formula (shade 6.35) after 12 washes.

  • + 38%

    in hair integrity*
  • Improved combability**

  • 92%

    color maintained after 12 washes***

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Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

Maximum offer

There is no desire for change that you cannot satisfy with Color Wear.

Cool Naturals - 1 Black

Cool Naturals - 3 Dark Natural Brown

Cool Naturals - 5 Light Natural Brown

Cool Naturals - 6 Dark Natural Blonde

Cool Naturals - 7 Medium Natural Blonde

Cool Naturals - 8 Light Natural Blonde

Cool Naturals - 9 Very Light Natural Blonde

Ash - 5.1 Light Ash Brown

Ash - 7.1 Medium Ash Blonde

Ash - 8.1 Light Ash Blonde

Ash - 10.1 Lightest Ash Blonde

Ash - 7.12 Medium Ash Violet Blonde

Ash - 8.12 Light Ash Violet Blonde

Blue Black - 1.11 Blue Black

Violet - 7.21 Medium Violet Ash Blonde

Violet- 9.21 Very Light Violet Ash Blonde

Violet- 10.21 Lightest Violet Ash Blonde

Violet - 9.2 Very Light Violet Blonde

Violet - 9.02 Very Light Violet Blonde

Violet - 10.02 Lightest Violet Blonde

Chestnut - 5.32 Light Golden Violet Brown

Chestnut - 6.32 Dark Golden Violet Blonde

Chestnut - 7.32 Medium Golden Violet Blonde

Golden Mahogany - 6.35 Dark Golden Mahogany Brown