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Precious Nature

Achieve the perfect color with delicious ingredients borrowed from Italian cuisine.

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We love color when it's good

Precious Nature provides the perfect recipe for an irresistible color service: an explosion of pleasure for the senses, sensual textures and sensational results.

BROWSE THE MENU

There's something for all tastes

Chestnut

It has a repairing effect on natural color.

Hazelnut

Protects cool brown shades.

Caramel

To intensify warm brown hair.

Cherry

Antioxidant action for red hair.

Honey

Conditioning action for blonde hair.

Chestnut

It has a repairing effect on natural color.

Hazelnut

Protects cool brown shades.

Caramel

To intensify warm brown hair.

Cherry

Antioxidant action for red hair.

Honey

Conditioning action for blonde hair.

Results

*After 12 washes, Precious Nature Hair Color maintains up to 86% color. Instrumental test carried out on shades 7 and 5.66.

**After four UV irradiations, corresponding to 30 hours of sun exposure. Instrumental laboratory test using a solar simulator.

***Hair colored with Precious Nature Hair Color saw up to +234% increased shine. Instrumental test carried out on shades 7 and 5.66.

****Improved manageability after three successive color applications.

  • As if freshly colored even after one month*
  • Highlights beach proof**
  • Double the shine***
  • Improved manageability after each color service ****
  • 100% grey hair coverage
  • Lifts up to 3 levels
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Our range

Browse the Hair Menu and choose the best solution for your hair.

Naturals

Enriched with chestnut

Cool Naturals

Enriched with Chestnut Extract

Cool browns

Enriched with chestnut

Warm browns

Enriched with hazelnut

Reds

Enriched with cherry

Blondes

Enriched with honey

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Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)