Long-lasting permanent cosmetic color.
An innovative patented technology and a comprehensive color protection system for a complete range of natural and sophisticated shades that guarantee a flawless color result.
Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.
The Evolution of the color packaging was designed to have the lowest possible environmental impact.
The new packaging has been made from 90% recycled paper.
QR code on box replaces paper instruction sheet in order to limit overall paper consumption.
Tubes are produced using 100% recycled aluminium*.
*tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
**compared with the same formula without the specific active ingredient.
***caused by repeated combing. Test carried out compared with untreated bleached hair.
****compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****compared with Evolution of the color formula without patented technology, tested considering salons with more than 6 employees, where each employee performs 45 color services per month.
+ 40%
up to
+ 69%
up to
+ 40%
up to
+ 63%
up to
Brighter
color
Better
color distribution
Excellent
color retention
Quick
rinse
